The British Academy for Training and Development presents this course in (Role of PR in increasing Efficiency of Conferences and Exhibitions), for all professionals wishing to acquire advanced skills and abilities for proper management of International Media and Communication Technology, and to learn more about the best Management Methods in Media and PR Sectors.

Conferences and Exhibitions are considered on top of the most effective social, economic, cultural and political tools to impact the public opinion and Market Trends. Countries have exerted the utmost efforts on working for enhancement of Conferences and Exhibitions, through the development of related elements such as the Regulatory Environment and Government Procedures. The starting point of dealing with Very Important Events & Persons is that the Protocol and PR Officers puts the concerned personality in his or her natural position, as a human being in the first and foremost place, without sanctification or over simplification or disregard.

Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussions. This course offered by the British Academy for Training and Development helps trainees develop an important assessment of the role of PR in the community and the development of analytical and professional skills. Public relations have authority over corporate social responsibility through Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas.

The British Academy for Training and Development presents this course for the following audience:

• Managers and Directors of Media Enterprises and Establishments.
• Businessmen wishing to develop their skills and qualities in Management of Conferences and Exhibitions.
• Students and Graduates of Media Colleges in various Universities.
• All professionals wishing to develop their expertise in the Media Management And Public Relations Sector.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• Identifying various Media skills such as Photography, Video Editing, News Writing, Design and Press Releases.
• Acquiring advanced expertise in writing and preparation of reports, and appropriate directing and publishing methods of all kinds of publications such as Books, Journals, and Brochures.
• Acquaintance with various Media competences and skills, with high emphasis on one sector of Media Production, so trainees and professionals in the Media Industry would be able to excel and master their specialties.

• Introduction to the Media and the evolution of its concept.
• Media and formation of public mental perspectives.
• Conferences and Exhibitions: Definition, Concepts, and its significant role in the Business Sector.
• Contemporary Applications of Events Management in the Media Sector.
• Media and its impacts on society.
• The concepts of Media and Transparency.
• Media Management: Definition and Importance.
• The significant role of Media management for Press and Media Advancement.
• Preparation of Project Plans of Media Institutions.
• Solid and practical training programs on proper behavior in fields and complicated situations.